The global economy is undergoing a digital transformation, and the ubiquitous presence of big data and the digitisation of information present enormous opportunities, as well as challenges, to businesses, consumers, and policy makers. This major explores the digital economy that has been created as part of this twenty-first century transformation, the domain in which contemporary markets and brands must operate, either by choice or necessity. You will develop the skills and knowledge required to navigate the technological hyperconnectivity that links systems, people and organisations in businesses locally, nationally and globally.

This area of study is offered in the following courses or can be taken where you have 8 free electives. To see if you can take this area of study within a double degree select from the course offering below.