Digital economy - XM0196

Digital economy

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This major explores how technology transforms communication, business, and markets, with a strong focus on the role of data, AI, and online platforms. You will develop skills in digital communication, marketing, and business strategy while applying economic principles to understand consumer behaviour, market dynamics, and managerial decision-making in a tech-driven world.

Major Focus by location
Focus Locations
Major Note Caulfield

This area of study is offered in the following courses or can be taken where you have 8 free electives. To see if you can take this area of study within a double degree select from the course offering below.