Marketing - B2036

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. It’s much more than just advertising or selling. Rather, it’s about connecting an organisation to its stakeholders through understanding and servicing their needs.

With a Bachelor of Marketing you’ll learn what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights you need to help businesses build their brand.

The Coca Cola logo is recognised by 94 per cent of the world’s population. So how did one of the planet’s most iconic brands earn a prime spot in fridges around the world? And how has it managed to stay current for so long?

In this course, you'll learn a combination of technical, practical and analytical skills – from understanding buying behaviour to building social campaigns.

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At a glance

Subject prerequisites
English Maths Sciences / Other
Tick Tick N/A

Course Details

Location
  • On-campus at Caulfield: Full time & part time
Duration
  • 3 years (full time)
  • 6 years (part time)
Start date
First Semester (February)
Qualification
Bachelor of Marketing
Course Handbook

This degree will give you a combination of technical, practical and analytical skills, from understanding buying behaviour to building social campaigns – everything you need to think and act as a professional marketer.

You’ll also be exposed to the latest thinking and highest quality research in areas such as branding and communications, business-to-business marketing, consumer behaviour, retailing, services, market modelling, marketing strategy and social marketing.

This specialist degree will qualify you as a professional marketer and provide the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress in your marketing career.

“Because of the diversity in the offerings in the business department, I could start broad and then specialise in marketing without sacrificing any other area of business that I wanted to learn in.” - Jorja Watts (Bachelor of Marketing)

Entry Requirements

Entry Requirements (Domestic students)

You need to satisfy all of the following requirements to be considered for entry into this course.

Qualifications

Equivalent Australian Year 12

Alternative qualifications and prerequisites

For other domestic and international qualification entry requirements and scores for this course use the study credit and admissions eligibility search.

English requirements

Applicants must also meet the English language requirements.

University entrance requirements

Minimum entrance requirements for admission to Monash University Australia.

Extra Requirements

Applicants are strongly advised to complete the VTAC Personal Statement. This ensures all relevant information is considered in the selection process.

The course develops through the themes of foundation business knowledge, specialist discipline knowledge, capstone experience, and in addition includes elective study.

Partner with another course

Double degree courses allow you to study towards two different degrees at the same time, and graduate with two separate qualifications. And because a required subject in one course can count as an elective in the other, our double degrees take up to two years less than if you studied for the two degrees separately.

Making the application

Future students

Semester one (February)

Applications for on campus studies should be made online through the Victorian Tertiary Admissions Centre

Apply through VTAC

For applications Direct to Monash

Apply directly to Monash with this course code: B2036

Current Monash students

You may apply to transfer from another Monash course. Transfers are a competitive process. You may apply mid-year for available courses however consideration will be given as to whether you will be able to follow your course progression.

Please note that if you apply for a course transfer, you should still enrol in your current course as if you were continuing so as not to jeopardise your enrolment in the Faculty if your transfer application is unsuccessful. More about Course Transfer...

Self assess for credit eligibility

Check for study credit using the "Credit search" link on the Credit for prior study page

Fees

Fees are subject to change annually.

Commonwealth supported place (CSP)

Commonwealth supported places (CSP) are available for this course. The student contribution amount for 2021 is yet to be confirmed by the Australian government. Fees to be advised.

Full fee

Fees are per 48 credit points which represents a standard full-time course load for a year.

A$30,200

Scholarships

We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.

Other fees

The Student Services and Amenities Fee applies to some students each calendar year.