Marketing - B2036

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. It’s much more than just advertising or selling. Rather, it’s about connecting an organisation to its stakeholders through understanding and servicing their needs.

With a Bachelor of Marketing you’ll learn what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights you need to help businesses build their brand.

The Coca Cola logo is recognised by 94 per cent of the world’s population. So how did one of the planet’s most iconic brands earn a prime spot in fridges around the world? And how has it managed to stay current for so long?

In this course, you'll learn a combination of technical, practical and analytical skills – from understanding buying behaviour to building social campaigns.

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At a glance

Course Details

Location
  • On-campus at Caulfield: Full time
Duration
  • 3 years (full time)
Start date
First semester (February), Second Semester (July), November intake
Qualification
Bachelor of Marketing
Course Handbook

As students plan studies amid difficult and changing global circumstances, Monash University remains committed to offering flexibility and choice. If you're unable to start this course in Australia, due to COVID-19 restrictions we have additional study options available.

  • This course is available as part of our new online November intake. You can start your degree in November 2020 and complete four units before the academic year commences in March 2021. Learn how you can accelerate your studies with our new November Intake. Please note that undergraduate courses in the November Intake are only available to international students.
  • You can also start this course on-campus at Monash University Malaysia in semester one 2021, then continue in Australia once restrictions are eased. Find out more.

This degree will give you a combination of technical, practical and analytical skills, from understanding buying behaviour to building social campaigns – everything you need to think and act as a professional marketer.

You’ll also be exposed to the latest thinking and highest quality research in areas such as branding and communications, business-to-business marketing, consumer behaviour, retailing, services, market modelling, marketing strategy and social marketing.

This specialist degree will qualify you as a professional marketer and provide the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress in your marketing career.

“Because of the diversity in the offerings in the business department, I could start broad and then specialise in marketing without sacrificing any other area of business that I wanted to learn in.” - Jorja Watts (Bachelor of Marketing)

Entry Requirements

As students plan studies amid difficult and changing global circumstances, Monash University remains committed to offering flexibility and choice. If you're unable to start this course in Australia, due to COVID-19 restrictions we have additional study options available.

  • This course is available as part of our new online November intake. You can start your degree in November 2020 and complete four units before the academic year commences in March 2021. Learn how you can accelerate your studies with our new November Intake. Please note that undergraduate courses in the November Intake are only available to international students.
  • You can also start this course on-campus at Monash University Malaysia in semester one 2021, then continue in Australia once restrictions are eased. Find out more.

Entry Requirements (International students)

You need to satisfy all of the following requirements to be considered for entry into this course.

At the time of enrolment in a course at Monash University, you must be at least 17 years of age.

View all minimum age requirements.

All Monash undergraduate courses require you to have successfully completed a minimum of an Australian Year 12 qualification (or equivalent) and achieve the required academic entry score. Most Monash faculties generally use your most recent studies for admission however other guidelines may apply where your prior qualification may be considered.

Entry requirements for each qualification level are as follows:

All Monash undergraduate courses require you to satisfy English entry requirements in one of the following ways:

If you do not meet the above English proficiency test scores, consider Monash English Bridging. Some Monash courses however do not accept Monash English Bridging.

The English measures outlined above must be completed within 2 years prior to the Monash course commencement date (other time limitations may apply as outlined in the Monash University Procedure). If you have completed several measures of English proficiency over a period of time, the highest valid measure will be accepted.

Monash University reserve the right to ask students to complete an English proficiency test to meet English course requirements upon request.

Further information can be located at English language requirements.

All Monash University undergraduate courses require you to have previously studied and achieved required Australian level standards in certain specific subject known as prerequisite subjects.

You must satisfy the following prerequisite subject requirements for this course:

Meeting prerequisite subject requirements from other international qualifications:

You can still meet the above prerequisite subject requirements if you have completed other international qualifications. These subjects will be assessed on a case by case basis when you apply.

Alternative pathways

If you don't satisfy the requirements for direct entry consider these pathway options.

The course develops through the themes of foundation business knowledge, specialist discipline knowledge, capstone experience, and in addition includes elective study.

Partner with another course

Double degree courses allow you to study towards two different degrees at the same time, and graduate with two separate qualifications. And because a required subject in one course can count as an elective in the other, our double degrees take up to two years less than if you studied for the two degrees separately.

Making the application

Future students

Semester one (February)

Apply directly to Monash using course code B2036

Apply

Semester two (July)

Apply directly to Monash using course code B2036

Apply

November intake

Apply directly to Monash using course code B2036

Apply

Closing date

Applications for semester two close 24 July 2020.

For applications Direct to Monash

Apply directly to Monash with this course code: B2036

Current Monash students

You may apply to transfer from another Monash course. Transfers are a competitive process. You may apply mid-year for available courses however consideration will be given as to whether you will be able to follow your course progression.

Please note that if you apply for a course transfer, you should still enrol in your current course as if you were continuing so as not to jeopardise your enrolment in the Faculty if your transfer application is unsuccessful. More about Course Transfer...

Self assess for credit eligibility

Check for study credit using the "Credit search" link on the Credit for prior study page

Fees

Fees are subject to change annually.

International fee

Fees are per 48 credit points which represents a standard full-time course load for a year.

A$45,000

Scholarships

We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.

Other fees

The Student Services and Amenities Fee applies to some students each calendar year.

Enrolment Obligations

International students enrolling in a CRICOS-registered course can study no more than one third (33%) of their course by distance and/or online learning. Students must enrol in at least one unit that is not by distance and/or online in each compulsory study period unless the student is completing the last unit of their course. See standard 8.19 and 8.20 of National Code of Practice for Providers of Education and Training to Overseas Students 2018.

CRICOS code: 084685D