Strategic Communications Management - A6030

Strategic Communications Management

Expert master degree

Become an expert in audience research and analytics, advocacy and persuasion, public relations and crisis communications.

Taught by a combination of leading academics and practitioners in the field, the Master of Strategic Communications Management has a strong applied focus, aligning closely with innovation taking place in the industry.

Drawing on best practices locally and globally, you’ll be equipped with the skills and knowledge to build effective and ethical communication and stakeholder engagement strategies, as well as the expertise to communicate with diverse audiences in an increasingly global environment. Through core units you’ll build a deep understanding of the application of big data and its role in areas such as determining audience sentiment.

You’ll examine the impact of persuasive story-telling and influencer strategies, and will consider the effectiveness of integrated media campaigns using both traditional and digital approaches.

You’ll have the opportunity to tailor your studies and develop deep knowledge by choosing from one of the following streams:

  • Communication for Social Change and Development
  • Health Communication
  • Management, Leadership and Entrepreneurship
  • Public Policy and Political Communication
  • Sports Communication

To complete your studies you’ll undertake a capstone unit in Collaboration and Innovation, producing professional or scholarly work that can contribute to a portfolio of professional development. You’ll achieve this via a professional internship, an industry project, a research project or an international study tour.

You’ll be equipped to effectively plan and communicate across cultures, be responsive to a digitally integrated world, and work in areas  across government, corporate, not-for-profit and community sectors. Our graduates are prepared with the skills to succeed in a world of digitalisation and globalisation and are ready for leadership roles such as:

  • Strategic communication advisor
  • Public relations director
  • Marketing communications manager
  • Communications manager
  • Communication strategist
  • Lobbyist
  • Advertising strategist
  • Political marketing specialist
  • Market research analyst
  • Media management
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At a glance

Course Details

Location
  • On-campus at Caulfield: Full time
Note:

Offshore international students can start this course by enrolling in on-campus mode and studying remotely while waiting to travel to Australia

Duration
1, 1.5 or 2 years full-time depending on prior qualifications. See entry requirements.
Start date
First Semester (February), Second Semester (July) and November intake
Qualification
Master of Strategic Communications Management
Course Handbook

Professional Enhancement Program

PEP is tailor-made to equip you with career planning support and professional skills development. Integral to our Graduate Coursework programs, ranked Top 1% in the world, and taught by academic and industry experts.

Flexible study

On-campus and selected flexible online options available. Complete in as short as one year, or study part-time (domestic only). Choose from early evening classes and intensive several week block units – we have multiple options to suit you.

Study a Master of Strategic Communications Management

Discover how studying a Master of Strategic Communications Management can give you the experiences, resources and skills you need to launch into your dream career.

"This degree has a unique focus on effective communication with strategic goals. You'll develop the skills to use communication as effectively and impactfully as possible in today's complex, global, digital world."
- Dr Mugdha Rai, Director of the Master of Strategic Communications Management

Professional internships

Gain real world industry experience by working with an organisation either locally or internationally. Available to both international and domestic students, you can also gain credit while expanding your knowledge of the field.

Research pathways

If you're a high achieving student, you can seek permission to undertake a research thesis, as a prerequisite for future enrolment in a Higher Degree by Research, such as a PhD.

Pursue your passions

Tailor your studies and develop your expertise by choosing from one of the following streams:

  • Communication for Social Change and Development
  • Health Communication
  • Management, Leadership and Entrepreneurship
  • Public Policy and Political Communication
  • Sports Communication
  • "The course keeps up with industry changes, which makes every day so interesting. I now understand traditional communications strategy, but also how to tackle emerging barriers in digital communications."
    - Shrishti Dokwal, current student

    Entry Requirements

    You need to satisfy the following entrance requirements to be considered for entry to this course.

    Minimum Entry Requirements (International students)

    Qualifications

    Entry level 1: 96 points to complete Duration: 2 years full-time, 4 years part-time

    An Australian bachelor degree (or equivalent) with at least credit (60%) average.

    Entry level 2: 72 points to complete Duration: 1.5 years full-time, 3 years part-time

    An Australian bachelor degree (or equivalent) in a cognate* discipline with at least credit (60%) average.

    Or

    An Australian bachelor degree (or equivalent) and an Australian graduate certificate (or equivalent) in a cognate* discipline with at least 50% average in both qualifications.

    Or

    An Australian graduate certificate (or equivalent) in a cognate* discipline with at least credit (60%) average and a minimum of five years work experience in a relevant field**

    **Applicants are required to provide a Curriculum Vitae and a reference from their employer.

    Entry level 3: 48 points to complete Duration: 1 year full-time, 2 years part-time

    An Australian bachelor honours degree (or equivalent) in a cognate* discipline with at least credit (60%) average.

    *Cognate disciplines include: humanities or social sciences

    English entry requirements

    Level A
    IELTS (Academic): 6.5 Overall score, with minimum band scores: Listening 6.0, Reading 6.0, Writing 6.0 and Speaking 6.0 Pearson Test of English (Academic): 58 Overall score, with minimum scores: Listening 50, Reading 50, Speaking 50 and Writing 50TOEFL Internet-based test: 79 Overall score, with minimum scores: Reading 13, Listening 12, Speaking 18 and Writing 21 Equivalent approved English test

    University entrance requirements

    Minimum entrance requirements for admission to Monash University Australia.

    The course is structured in five parts.

    Click here to view the course map.

    Making the application

    Future students

    Semester one (February)

    Apply directly to Monash using course code A6030

    Apply

    Semester two (July)

    Apply directly to Monash using course code A6030

    Apply

    Current Monash students

    You may apply to transfer from another Monash course. Transfers are a competitive process. You may apply mid-year for available courses however consideration will be given as to whether you will be able to follow your course progression.

    Please note that if you apply for a course transfer, you should still enrol in your current course as if you were continuing so as not to jeopardise your enrolment in the Faculty if your transfer application is unsuccessful. More about Course Transfer...

    Self assess for credit eligibility

    Check for study credit using the "Credit search" link on the Credit for prior study page

    Fees

    Fees are subject to change annually.

    International fee

    Fees are per 48 credit points which represents a standard full-time course load for a year.

    A$38,300

    Scholarships

    We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.

    Other costs and fees

    For information on other study costs and fees, see other study costs.

    Enrolment Obligations

    International students enrolling in a CRICOS-registered course can study no more than one third (33%) of their course by distance and/or online learning. Students must enrol in at least one unit that is not by distance and/or online in each compulsory study period unless the student is completing the last unit of their course. See standard 8.19 and 8.20 of National Code of Practice for Providers of Education and Training to Overseas Students 2018.

    CRICOS code: 099501E