Marketing science - XM0061
Marketing science
Print & ShareMarketing science combines marketing theory, consumer insight, market research, and data-informed decision-making to help organisations understand markets and solve business challenges. This major will develop your ability to analyse consumer and market data, evaluate marketing opportunities and formulate evidence-based marketing strategies that support broader organisational objectives. Through applied and theory-based learning, you will build capabilities in business statistics, market research design, consumer analysis, marketing analytics, and strategic market planning. You will also develop an understanding of the responsible use of digital metrics, analytics tools and emerging technologies in contemporary marketing practice. You will be prepared for a range of roles across industries, including marketing analyst, customer insights specialist, market research consultant, digital marketing analyst, and growth strategy consultant.
This area of study is offered in the following courses or can be taken where you have 8 free electives. To see if you can take this area of study within a double degree select from the course offering below.
- Commerce
- Commerce and Actuarial Science
- Commerce and Arts
- Commerce and Biomedical Science
- Commerce and Computer Science
- Commerce and Economics
- Commerce and Finance
- Commerce and Global Studies
- Commerce and Information Technology
- Commerce and Music
- Commerce and Politics, Philosophy and Economics
- Commerce and Science
- Engineering and Commerce
- Laws and Commerce
- Psychology and Commerce
"After completing a marketing degree in 2014, I am now working in London with Samsung. Before securing a permanent role with Samsung, I successfully applied to become a Global Digital Consumer Engagement Trainee at Microsoft in London for six months. I'm passionate about consumer insight, brand strategy, mobile and digital innovation in the technology sector."…