Digital marketing

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Harness the power of digital marketing

Digital marketing is revolutionising how businesses connect with, and deliver value to, consumers. Be at the forefront of this growing and creative field set within a constantly evolving digital landscape. Leverage innovative tools, data-driven insights and targeted strategies to create impactful brand experiences and drive business growth.

  • Top 50 university for marketing

    We’re placed inside the world’s top 50 universities to study marketing according to the QS World University Rankings by Subject 2026.

  • A variety of course options

    With 40+ courses aligned to digital marketing across most of our ten study areas, you can create a pathway into digital marketing tailored to your interests.

  • Valuable industry experience

    You’ll have opportunities to gain practical marketing experience whilst earning credit towards your degree. Depending on your course, you may have access to industry experience programs or internships.

  • Proven excellence in marketing research

    Monash has the highest possible rating for its research in marketing, with the latest Australian Research Council assessment recognising it as “well above world standard”. That means you'll learn from industry experts and thought leaders at the forefront of digital marketing trends.

THE Reputation Rankings 2022

Digital marketing industry insights

  • job growth in Australia over five years

    The number of marketing professionals is likely to reach 89,300 by 2026 – that's an 11.4% increase since 2021.

    Source: Jobs and Skills Australia

    11%

  • Specialised skills

    Digital strategy, data and analytics, privacy and compliance, search engine optimisation, personalisation and marketing technology are amongst the most in-demand digital marketing areas.

    Source: Association for Data-Driven Marketing and Advertising (ADMA)

  • AI and marketing

    Marketing is predicted as the number one business operations area where artificial intelligence (AI) will deliver the most financial impact, highlighting the importance for marketers to harness skills in AI.

    Source: McKinsey and Company

Going deep: Understanding the mechanics of deception and disinformation

Leading experts discuss the experience of living a life where every moment is an opportunity for content creation and the potential impact it may have on one's wellbeing.

Feature

Do NFTs Require New Laws?

On a new episode of Monash University’s ‘What Happens Next?’ podcast, we delve into the world of non-fungible tokens (NFTs), and the associated legal ramifications.

Podcast

Stop the clock: Calling time on gambling advertising

TikTok’s hosting of sports betting ads underlines the pervasiveness of the problem. It’s increasingly clear gambling advertising needs to be heavily restricted, if not stopped altogether.

Feature

Going dark: Holding platforms to account over targeted online advertising

We need to find ways to hold platforms responsible for the potential and actual abuses that take place in the online advertising world.

Feature

Thumbs down: Why using too many emojis to substitute words can harm your chances online

Sad face news for heavy emoji users.If you want to sell something online – say some nights at your Airbnb, or your old couch on Facebook Marketplace – you might assume a heavy sprinkling of emojis will help you stand out from the pack.

News
Andrew Lane and Mick Entwisle
Hear from our alumni

"We both studied marketing at Caulfield campus in what was known – and is still known – as one of the business schools in the world.

In the mid 2000s, clients weren't able to generate high quality video at scale, nor were they able to tap into fresh, creative ideas and thinking from all around the world. So we decided to change it. We've taken a big, massive industry that's done the same thing in the same way for decades and we've applied creativity and technology to it through our online production platform. "

Andrew Lane and Mick Entwisle, Genero Co-Founders

What skills do employers seek?

As technology advances at an exponential rate, industries are looking for new skill sets from graduates.

Monash experts predict that fundamental human abilities like creative problem solving, collaboration, emotional intelligence and adaptability will become the new benchmark as artificial intelligence and huge data sets drive innovation in the workplace.

Explore courses aligned with a career in digital marketing

With a wide range of study options available, we've curated a list of courses to help you carve out a career in digital marketing. You can also browse our full range of courses including double degrees. You may even consider combining an undergraduate degree with a more specialised graduate course to broaden your career prospects.

Whichever path you choose, you'll become part of a vibrant community, learn from some of the world's brightest minds, and graduate with the transferrable skills wanted by employers across all industries.

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