Marketing - B2036
Think about the brands that you know and love. The businesses that we instantly associate with certain products and services – or even words, colours and sounds. More often than not, these positive associations are the direct result of creative and considered marketing.
But with so many businesses trying to connect with customers in increasingly-crowded channels, how can marketers think bigger – and stand out from the crowd?
The Bachelor of Marketing is your invitation to start thinking of ways to make this kind of impact.
YOUR BUSINESS CAREER BEGINS HERE
Develop the technical, practical and analytical skills essential for businesses to respond to the shifting marketing landscape. This includes learning what makes a brilliant marketing strategy, the ways brands build value, the ins and outs of customer profiling and behaviours and the development of compelling campaigns.
Gain an up-to-date and in-depth perspective on the dynamic world of contemporary marketing. From considering how digital channels have disrupted the way we reach customers, to the ways big data is telling us more about how we interact with businesses, you’ll have a greater sense for what it means to a marketing professional today. And be more than ready to navigate whichever changes happen next.
IMAGINE WHAT YOU COULD DO
By the time you’ve finished your course, you’ll have a stronger sense of both the strategic insights and creative thinking that are so vital to modern marketing. Whether you want to take your career into the more quantitative, analytical side of the field, or play a hands-on role in creating the next great marketing campaign, the Bachelor of Marketing brings all kinds of opportunities within reach.
Ready to help businesses build better brands through brilliant ideas?
At a glance
Course Details
Location |
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Duration |
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Start date |
First Semester (February), Second Semester (July), November |
Qualification |
Bachelor of Marketing |
Entry Requirements
Entry Requirements (International students)
You need to satisfy all of the following requirements to be considered for entry into this course.
At the time of enrolment in a course at Monash University, you must be at least 17 years of age.
All Monash undergraduate courses require you to have successfully completed a minimum of an Australian Year 12 qualification (or equivalent) and achieve the required academic entry score. Most Monash faculties generally use your most recent studies for admission however other guidelines may apply where your prior qualification may be considered.
Entry requirements for each qualification level are as follows:
All Monash undergraduate courses require you to satisfy English entry requirements in one of the following ways:
If your English test does not meet the above scores you may want to consider Monash English. Some Monash courses however do not accept Monash English.
The English measures outlined above must be completed within 3 years prior to the Monash course commencement date (other time limitations may apply as outlined in the Admission to Coursework Courses and Units Procedure). If you have completed several measures of English proficiency over a period of time, the highest valid measure will be accepted.
Monash University reserve the right to ask students to complete an English test to meet English course requirements upon request.
Further information can be located at English language requirements.
International students applying for a visa need to satisfy English requirements set by the Department of Home Affairs where these requirements and acceptable English tests differ from Monash University.
All Monash University undergraduate courses require you to have previously studied and achieved required Australian level standards in specific subject known as prerequisite subjects.
You must satisfy the following prerequisite subject requirements for this course:
*If you have completed an Australian Year 12 qualification you will be required to meet the prerequisite subject requirements that are equivalent to the VCE prerequisite subject requirements specified above.
Courses with maths and science prerequisite subjects
If the course you are applying for requires maths and/or science as prerequisite subjects, you can meet the requirements in the following ways:
- Australian Year 12 or International Baccalaureate (IB) Diploma Programme:
You must meet the maths and/or science prerequisite subject required for your chosen course as specified above (if applicable).
- Other qualifications recognised by Monash:
If you have completed maths and/or science subjects in the relevant discipline at the required grade level, it is assumed that you have knowledge equivalent to the Australian Year 12 (VCE equivalent) prerequisite subject required for your chosen course. It is strongly recommended that you check that you have covered the assumed knowledge required for your course by completing the Assumed Knowledge Skills Analysis.
This online activity includes multiple-choice questions based on your prior studies and helps you identify areas for revision, so you can start your course feeling confident and prepared. Once you accept your Monash offer and set up your student account you can complete the Assumed Knowledge Skills Analysis before starting your course.
These guidelines do not apply to the Bachelor of Medical Science or Doctor of Medicine, or to courses that require a tertiary-level Physiology unit: Bachelor of Pharmacy (Honours) (Graduate Entry), and Bachelor of Pharmacy (Honours) and Master of Pharmacy (Graduate Entry).
Alternative pathways
If you don't satisfy the requirements for direct entry consider these pathway options.
Entry requirements for Monash University are subject to change.
Partner with another course
Double degree courses allow you to study towards two different degrees at the same time, and graduate with two separate qualifications. And because a required subject in one course can count as an elective in the other, our double degrees take up to two years less than if you studied for the two degrees separately.
Making the application
Future students
Current Monash students
You may apply to transfer from another Monash course. Transfers are a competitive process. You may apply mid-year for available courses however consideration will be given as to whether you will be able to follow your course progression.
Please note that if you apply for a course transfer, you should still enrol in your current course as if you were continuing so as not to jeopardise your enrolment in the Faculty if your transfer application is unsuccessful. More about Course Transfer.
Self assess for credit eligibility
Check for study credit using the "Credit search" link on the Credit for prior study page.
Fees
Fees are subject to change annually.
International fee
Fees are per 48 credit points which represents a standard full-time course load for a year. The fees for 2026 are:
A$55,900
Scholarships
We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.
Other fees
The Student Services and Amenities Fee applies to some students each calendar year.
Enrolment Obligations
International students enrolling in a CRICOS-registered course can study no more than one third (33%) of their course by distance and/or online learning. Students must enrol in at least one unit that is not by distance and/or online in each compulsory study period unless the student is completing the last unit of their course. See standard 8.19 and 8.20 of National Code of Practice for Providers of Education and Training to Overseas Students 2018.
CRICOS code: 084685D